First Came Web.
Then Came Mobile.
Here Comes AI.
This time, the shift isn’t about screens or devices. It’s about capability. AI turns every idea into something you can build, test, and scale instantly. It removes the friction between imagination and execution.
It gives individuals the leverage once reserved for entire teams. And it’s redefining how businesses operate, create, and grow.
I’m Dave McLean, and I have been developing digital products for over 15 years across entertainment, retail, real estate, home building, banking, and online recruitment industries.
Digital Experience
I create digital systems that are simple, scalable, and built for real use. My work blends brand clarity, AI‑powered workflows, and clean user experiences that remove friction and move ideas forward.
Digital Strategy Development
I turn ambiguity into structured digital plans. I map opportunities, define priorities, and build strategies that align directly with business goals and operational reality.
Digital Strategy Execution
I execute fast and with precision. I translate strategy into launch‑ready assets, automated workflows, and digital infrastructure that scales without complexity.
Business Outcomes
Everything I build is engineered for impact. Clearer operations, reduced drag, and new revenue opportunities. My focus is always on measurable outcomes, not activity.
Currently, as VP of Digital Platforms & Marketing Analytics, I am accountable for the evolution of digital channels and digital marketing capabilities at Empire Homes (dba as Willowdale Asset Management).
And I 
what I do.
Before Empire Homes, as Director of Business Engagement at Cadillac Fairview (CF), I oversaw the Business Relationship Management (BRM) practice for the Data & Technology team, collaborating across the enterprise to translate business needs into technology roadmaps. Prior to that, as Director of Digital Product Development, I oversaw the commercialization of innovations that drove CF’s digital transformation. Essentially playing the role of Head of Product, I led a team of digital product managers accountable for CF websites, mobile applications, in-mall technologies, digital payments, loyalty, and data and analytics.
Before CF, I led the digital transformation at SCENE, the first and only entertainment rewards program in Canada, leading the launch of the SCENE mobile app and redesigned website. And before that I led the launch of the mobile app at Canada’s biggest bookstore, Indigo.
A passionate digital enthusiast, I live with my wife and three boys in the Durham Region, within the Greater Toronto Area (GTA).
